Uniex

Edtech platform simplifying university applications I led creative direction, web design, and social media.

Creative Director

Creative Director

2024

2024

Mission

The mission was to create a seamless digital and visual experience for students — from exploring universities and comparing majors to applying with a single profile. The creative work aimed to make Uniex not only functional but also appealing, trustworthy, and relatable to its young audience.

Challenge

The challenge was to translate a complex service (applications, tests, secure documents, and CRM integration) into visuals and platforms that feel simple, engaging, and professional. On the social media side, the goal was to produce content that educates and inspires, while on the web design side, it was about building a clear, intuitive user journey.

Goal

The goal was to position Uniex as a trusted, student-friendly edtech brand with a bold, cohesive visual system. Through creative direction, social media campaigns, and web design, the project delivered a modern identity that supported the platform’s vision of making higher education more accessible and inspiring.