esun
A branding project creating a modern visual identity that balances student energy with institutional credibility.
Mission
The mission was to design a cohesive brand identity for the Student Union that could unify communication, reflect student values, and strengthen its presence in events, activities, and official materials.
Challenge
The challenge was balancing two sides: keeping a formal, trustworthy look suitable for an official student body, while also capturing the youthful, dynamic spirit of student life. The identity had to appeal to a wide audience — from students to faculty — and stay versatile across print and digital platforms.
Goal
The goal was to deliver a strong, consistent visual system (logo, typography, and color palette) that elevates the Student Union’s image, builds recognition, and supports its role as a representative voice for students.
