Rocheta
a branding project for a healthcare concept, designed to deliver clarity, trust, and simplicity in its visual identity.
Mission
The mission was to create a modern and reliable identity for Rocheta, making healthcare communication easier and more accessible. The brand needed to reflect trust, professionalism, and user-friendliness while staying visually clean.
Challenge
The challenge was balancing medical seriousness with approachable design. The brand had to appeal to both professionals and patients, ensuring the identity felt credible without being intimidating, and visually distinct from competitors in the healthcare field.
Goal
The goal was to build a cohesive brand identity that communicates reliability and simplicity. The outcome positioned Rocheta as a recognizable healthcare brand that people can trust and engage with confidently.
