skam.cards
SKAM: a modern Arabic card game blending strategy and fun, supported by a digital ecosystem of website, app, and community events.
Mission
SKAM set out to create a fresh card game that combines simplicity with strategy, while building a full ecosystem around it — from a sleek website and scoring app to live events that bring players together.
Challenge
The challenge was to design engaging mechanics rooted in Arab identity yet globally appealing, while also building a digital presence that felt modern and seamless. Balancing fun gameplay, strong branding, and technical integration was key.
Goal
SKAM grew into more than a game — it became a brand and community. The website, app, and events streamlined the experience and boosted awareness, turning a simple deck of cards into a full entertainment ecosystem.
